CAP'N CONSULTING — Cap'n Coconut

Your Dream Partner

Aloha, I’m Emily. Cap’n Consulting is a grounded, all-in approach to helping you thrive. I offer thoughtful, holistic support across beauty, lifestyle, operations, leadership, and team dynamics - bringing flow and care to every layer of your day-to-day.

My style is hands-on, high-trust, and rooted in the belief that when you look and feel good, your whole world moves better.

Let’s Get Started ↓

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Who I Work With:

Beauty + skincare founders
Creatives + makers
Wellness brands

Fashion + lifestyle brands
Real estate + service-based professionals
Travel + hospitality businesses

Startups + innovators
Community leaders + changemakers
Individuals with big ideas

The Sweet Spot
1:1 Beauty & Business Sessions

If you’re craving a personal reset, we can focus there. Skin, energy, rhythm, confidence.

If you’re ready to bring fresh clarity to your business, we can focus there. Structure, positioning, leadership, flow.

And if both feel connected, let’s go!

Beauty

These options are for you if your focus is personal. Your skin. Your energy. Your goals.

We look at the whole picture together. Skin, stress, movement, nourishment, lifestyle. We slow it down, make it make sense, and build a rhythm of care that actually supports you in being exactly who you want to be.

The goal is simple: to feel good in your skin, strong in your body, and confident in how you care for yourself.

Personalized 90-Day Lifestyle Strategy
Skin, body, lifestyle, and, well, life.
This is where it all comes together.
Designing Your Dopamine Routine looks beyond products and routines to the full picture: how you live, move, care for yourself, and how your skin and energy respond to it all.
If you’ve felt overwhelmed by clinical environments, unsure who to trust with your skin, or disconnected from your goals, this is your place to land.
Before we meet, you’ll complete a detailed intake covering your skin history, routines, products, lifestyle, stress, hormones, work, and travel patterns.
We begin with a 90-minute deep dive session focused on what’s working, what isn’t, and how you want to feel in your skin and body.
From there, we build a personalized 90-Day Dopamine Routine designed to support your real life. Your plan may include:
• Morning and evening routines
• Weekly treatment guidance
• Lifestyle and movement refinements
• Nutrition and hydration considerations
• Travel and seasonal adjustments
• Flare-up troubleshooting
• Curated product recommendations
You’ll also receive two private 60-minute check-ins for continued refinement and support, with the option to add weekly support sessions as needed (priced separately).
We build a system that supports you, steadies you, and fits your real life, and brings you joy the whole way.

An introductory call is recommended before we begin to assess fit and goals.
Precision Tune-Up Session | 90 Minutes
For when you can feel something has shifted.
Maybe your skin is reacting.
Maybe your body feels inflamed and depleted.
Maybe stress, travel, fitness changes, or hormones have pushed you over the edge.
The Skin Reset is a focused session designed to gently realign your skin and body when something feels off.
Before we meet, you complete a high-level intake, so I understand your current routines, movement patterns, nourishment, and concerns.
During our session, we identify what has shifted and address adjustments to restore balance.
You receive a concise summary with clear next steps.
You leave reassured, supported, and back in rhythm.
You also receive one private 30-minute check-in to refine and support you as your skin and body respond.
60 Minutes
For refinement, accountability, and steady progress.
These sessions are designed for those who want continued guidance.
We assess progress, adjust as needed, and ensure your routine continues to evolve with your life.
Life is dynamic.
Your support should be too.
Created just for you.
A deeper 1:1 container for getting your whole beauty and lifestyle scene in check.
This is for you if you’re ready to build more than a routine. We’ll look at your skin, energy, habits, goals, schedule, support system, and the places where life feels stretched or unclear. Together, we’ll create a path that helps you care for yourself with more rhythm, confidence, and ease.
Includes weekly sessions, personalized strategy, routine support, and custom recommendations for your next best steps. We’ll begin with a consultation, then I provide a proposal for the engagement based on your needs.
Priced per person and program.

Book You Session →

Business

This is for you if you are a solo founder or a small leadership team building something meaningful.

If you love what you do but feel stretched, stuck, or alone in the weight of it, you’re in the right place. I step in as a thoughtful strategic ally. Someone who listens closely, helps you clarify what matters most, and supports you as you make progress towards your goals.

90 Day Strategic Engagement
For solopreneurs, founders, or small teams entering a new era.
This is a focused, high-touch engagement for founders ready to move forward but feeling stretched, stuck, or alone under the weight of it.
I begin by listening carefully.
To what you’re building.
To what feels heavy.
To what has been circling without action.
Then I help you step fully through blockers, fear, and friction to get where you want to go.
We meet weekly for dedicated strategy sessions. Each conversation sharpens priorities and translates insight into clear, practical steps.
Between sessions, I provide personalized support as needed. I may refine documents, shape messaging, map systems, or help move priority initiatives and ideas forward so they don’t stall.
This engagement is ideal for:
• Launch preparation
• Offer refinement
• Brand repositioning
• Leadership transitions
• System cleanup and operational clarity
• Starting something new
An introduction call is required before we begin. Investment is dependent on goals.
90 Day Strategic Engagement
This is where it all comes together.
You’re ready to feel steady in your skin.
Ready to step forward again.
Ready for your business to move the way you know it can.
This partnership is for those who understand that confidence and leadership are connected. When you feel good in your body, you show up differently. When your structure is clear, you move differently. When both align, expansion feels natural.
In this work, we bring your personal and professional worlds into the same conversation.
We look at your appearance, your energy, your stress, your daily rhythms.
And we look at your business, your offers, your positioning, your systems, your visibility.
Before we begin, you complete a comprehensive intake that covers both.
We begin with a deep strategy session to define what this next season is about. What does “business babe” actually mean in your life? More revenue? More ease? More presence? A pivot? A relaunch? A retirement? A return?
From there, the work is built around your goals.
This partnership may include refinements to your skin and body rituals, clarity around offers and pricing, structural systems that reduce overwhelm, visibility support, or future planning. The scope is defined by what you need most.
This is high-touch, collaborative work.
You have space to think, recalibrate, and move how you really want to.
This is my favorite place to work.
Where beauty fuels business.
And business supports the best version of you behind it.
An introduction call is required before we begin. Investment is dependent on goals.
60 Minutes
For fresh perspective, problem-solving, and a dose of creativity.
These sessions are designed for founders who are already in motion but need a thoughtful place to untangle what’s feeling stuck and add a little sparkle.
We’ll talk through what’s working, what feels unclear, and where you need support next. This may include offers, systems, content, positioning, leadership, workflow, client experience, or your next best move.
Bring the thing you keep circling.
We’ll make it clearer, lighter, and easier to move forward.
If you don’t quite fit into the options above, let’s talk.
Sometimes your needs are a little more layered. Maybe you want support that blends personal and professional. Maybe you have a specific project in mind. Maybe you just know you need thoughtful help, but you’re not sure what shape it should take.
Let’s begin with an introduction call to talk through what’s going on and what would feel most supportive. If it makes sense to move forward, we define scope, timeline, and investment together.
Priced per person and program.

Book You Session →

A white background with pink overlapping circles forming a Venn diagram, with the words "beauty" on the bottom left and "biz" on the top right in pink cursive font. The center contains a black text box with the message, "My work lives in the happy space of strategy, identity, confidence, and action - for your skin, yourself, your business, and your dreams."

Retreats, Workshops + Speaking

RETREATS

Something special for the whole room.
Bring me in to create a thoughtful, interactive experience for your retreat or gathering, from beauty and self-care to creativity, connection, and my signature Dopamine Routine.

Retreat Inquiries
WORKSHOPS

Interactive, useful + actually fun.
I design workshops that give people something to think about, talk about, and take home with them. Available for teams, communities, brands, conferences, and private groups.

Explore Workshops
SPEAKING

Big ideas, human conversations.
I speak about beauty, business, creativity, entrepreneurship, reinvention, pleasure, and what I’ve learned from more than a decade of building a brand and a life around all of it.

Speaking Inquiries

Most coaching sessions are held remotely, creating a private space you can step into from wherever you are. If you’re in Hawaii or prefer meeting in person, we can arrange travel or in-person meetings as preferred.

Our time together is conversational, strategic, and honest. We zoom out. We connect dots. We clarify what feels tangled. Whether we’re talking skin, structure, or both, the goal is energy and confidence.

You’ll leave each session with clarity and next steps that feel doable and grounded in your real life.

For retreats, speaking engagements, workshops, and community experiences, I am happy to travel to be there in person or to join as a remote guest or host.

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What to Expect

Virtual or In-Person Sessions

Support & Guidance

This is not one call and goodbye.

Depending on your partnership, you’ll receive follow-up notes, refinements, and ongoing support between sessions. Questions are welcome. Adjustments are part of the process.

The work evolves as you do.

You are not expected to figure it out alone.

Defined Scope

Clear timelines, clear expectations, and shared agreement on what we’re building together.

Book an Intro Call →

If you’re feeling the pull but don’t know which path is right, start with an intro call. We’ll get to know each other, clarify where you are, what feels confining, and what kind of support would feel steady and helpful.

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Not Sure Yet?

What Clients & Partners Are Saying

“For 25 years, I was the right-hand lady in our construction company, and when it came time to retire, I felt completely overwhelmed by the process and afraid of leaving the business, my husband, and team flailing.

Emily helped me create a thoughtful, realistic plan that supported both me, my family, and the business, from training employees and organizing all the damn paperwork to helping me set my own goals and prepare myself emotionally for retirement. What once felt very frightening became natural, clear, and peaceful. She truly felt like an angel during this chapter of our lives.”

— Katherine G.

“Emily is one of the most powerful people I know.
She can lead people who ordinarily lead other people in a supportive, uplifting, and focused way. She gets shit done. And she helps leaders get shit done doing what they might have been avoiding... and that’s the real work.

For me, she made it easy. She did some heavy lifting. She didn’t make me feel any other way than I was moving the ball forward and had every hope of success.

I count her among the five people on earth I would trust with everything I have.

Regardless of what kind of company you have or what opportunities your brand or leadership team is facing, I truly believe you cannot go wrong hiring her.”

— Lynette X.

“Everything Emily touches turns to gold!
I’ve been fortunate to receive her help and expertise in streamlining my business as well as utilizing her for a few extra special projects in my personal space.

Working with Emily feels like having a strategic partner who is always three steps ahead of you.
Her insights are sharp, her execution is flawless, and she handles every challenge with a level of professionalism that is rare to find.

Things we have worked on together feel lighter and run smoother and she faces it all with a grit and enthusiasm that is absolutely contagious. I tend to get overwhelmed with the details and anytime I have asked Emily to “just take over” she absolutely delivers.

What’s most impressive isn't just the initial cleanup, but the fact that the systems she builds actually stick. She doesn't just apply a temporary fix; she creates a sustainable foundation that has allowed me to focus on growth rather than just survival. Emily doesn't just organize your business; she gives you your time back.

Whether it’s defining operational roles for a group practice or helping reclaim and redesign systems in spaces that have strayed from their purpose, she can get it done.”

— Rose E.

“I’ve worked with Emily across three different organizations and roles, and she’s one of the most invaluable partners I’ve had in each. She is equally strategic and emotionally intelligent, leveraging her organizational know-how to serve people. She sees every single person for their whole selves, while shaping a system in their service.

I’ve seen Emily navigate many tricky situations with grace. She has built an incredible capacity to handle sensitive matters with a steadiness and sureness that makes people feel seen and grounded. She also understands complex organizations and collaborates deftly with diverse stakeholders.

She is enterprising and optimistic, and always finds a way to move things forward with an inclusive approach to problem-solving. I trust her implicitly. I’ve seen her mature into her talents and skills over the span of nearly a decade, and anyone who works with her next is going to be lucky, indeed.”

— Tsilli P.

“After having my first baby, I was so unsure how to return to work while still not feeling like myself. Before my parental leave ended, Emily came in and helped me create a thoughtful re-entry plan that supported everything from self-care and pumping schedules to childcare and communication with my family and work team.

The process was calm, supported, and manageable. I genuinely felt seen and cared for during such a vulnerable transition. And came back to work feeling and LOOKING good! She held my hand through the next 3 months back in the saddle, and we continue to check in.

If you’re looking for a partner to help you achieve what might feel like impossible, weird, or unclear goals, Emily is the best.”

— Alana M.

“I can’t recommend this experience enough. I had a virtual consult with Cap’n Coconut during one of my rosacea flare-ups, and it completely shifted how I care for my skin.

What I loved most was how thoughtful and personalized everything felt. She didn’t just look at my skin on the surface—Emily helped me understand the deeper connection between what I’m eating, my daily habits, and how my skin responds. The custom plan she created for me, with supportive foods and easy-to-implement practices, has become something I return to again and again whenever I feel a flare coming on.

There’s such a calming, intuitive energy to the way Emily works. I left the session feeling empowered, not overwhelmed, and truly supported in a way that goes beyond just skincare. Thank you, Em!”

— Catalina G.

“It all started with a spray tan… :)

I started seeing Emily regularly for facials and spray tans in Oregon at her super cute shop when we visited the Coast. Then I lost my father. Then I lost my husband. Within 2 years, I felt like the earth under me was just gone. My family and friends were grieving, my son was grieving, and I was supposed to know what to do. Emily has a unique perspective on grief and self-reinvention, so I reached out to her for help. I worked remotely with Emily to build a “Plan of Renewal,” as we called it.

We were able to start right away on tiny things I could do to get myself going again. I felt like we could talk about anything since she has already seen me naked! She met me wherever my energy was. We laughed a lot, and I felt relief through the process of “building my team.” She helped me find support, build a daily plan to take care of myself, and a longer-term plan based around the goals I set for myself for how I wanted to feel and move into this different life. I didn’t have to think about it, and I looked forward to every session with her.

She is such a soft place to land and is so generous with her approach. Even though Emily is a true ray of sunshine, she’s also experienced darkness and knows what it is to grieve. I was able to trust her that things would get better, and they really have. ”

— Kayla B.

“Emily's joy and positivity is only outshined by her creativity and future vision. While working with Emily, she was able to action on the immediate needs of the agency, creating a welcoming environment for the studio as a whole. Simultaneously, she kept a strong eye on the potential growth for human development; anchoring her explorations of future technologies, programs and partnerships in the needs of new and tenured team members.”

— Leon A.

Big ideas. Smart systems. Beautiful outcomes.

Cap’n Consulting is a grounded, all-in approach to helping you thrive. I offer thoughtful, holistic support across beauty, lifestyle, operations, leadership, and team dynamics - bringing flow and care to every layer of your day-to-day.